A Label of Love

“As the head of Em Bridal Boutique, I get to have happy goosebumps at work every time my brides shed tears of joy as they wear their perfect dress. Here’s to the unique beauty of every bride on their special day – and to the lifetime of memories their wedding dress will bring.” – Katy

The story of Em Bridal Boutique began when Sydneysider Katy Nguyen went on a search for her own dream wedding gown.

She knew she wanted something exquisite and with a price tag she could afford. The search proved to be so frustrating that Katy decided to take things into her own hands – literally – and create a designer bridal label for the Everywoman.

This was not altogether a fantastic proposition as Katy had previously worked in the bridal industry as a hair and make-up artist. Not to mention she’d always loved to be creative!

Today, as the head of Em Bridal Boutique, and supported by a talented team, Katy gets to have happy goosebumps at work every day when her customers shed tears of happiness as they wear their perfect dress.

The name ‘Em’ in Vietnamese refers to a beloved lady or bride. In that vein, Em Bridal Boutique celebrates the unique beauty of every bride on their special day – from the inside out.

In 2016, we launched with just five signature styles. Since then, we’ve created countless bespoke dresses with a down-to-earth price (typically 30% less than the high-end market, but without compromising quality).

In 2020, we unveiled our first-ever Ready To Wear collections featuring the option to personalise our designs online, uniquely for the prospective brides. After the first launch, we are very honour to be featured on Top 30 of Couture Wedding Dress Designer in Sydney and we made it on Top 10.

At Em Bridal, we’re known for our:

…timeless, elegant and exquisitely designed dresses

…pure passion for what we do

…being radically honest about what will and won’t work (dresswise, at least!)

…ultimate professionalism and care for our brides.

Come into our Sydney boutique and feel the love – there’s plenty to go round!

Yours,